ExhibitorEase Guide: Attracting Visitors

Think of your exhibit booth as the display window of your company store . . . A place where shoppers passing by will want to stop and browse. Develop a successful promotion to attract customers by researching, planning, and thinking creatively.

Section 4: ATTRACTING VISITORS

BOOST YOUR SUCCESS WITH . . .

• Contests or Drawings
• Pre-Show Mailings
• Signs & Banners
• Promotional Giveaways
• Advertising

ATTRACT ATTENTION WITH . . .

• Demonstrations
• Inflatables
• Magician
• Mascot
• Celebrity
• Inter-Active Game

You want to design a theme that will entice qualified visitors. For example, if your demographics are baseball fans, then consider a pre-show mailer designed with a baseball theme. Prospects who bring the mail piece to your booth and view a product demonstration get a free baseball poster and are entered to win a grand prize autographed baseball. Make sure your mailers, booth and follow-up materials have a single integrated theme.

Live presentations are one of the most important reasons why people remember an exhibit. If your company uses a popular spokesperson or mascot, try to integrate this into your exhibit. Generate publicity by issuing press releases or announcements related to your participation at the show.

Make sure these powerful marketing tools are included as part of your overall exhibit objectives.

Sections

Section 1: Planning for the Show
Section 2 :Choosing the Right Location
Section 3: Choosing the Right Display
Section 4: Attracting Visitors
Section 5: Promotional Giveaways
Section 6: Exhibitor Sales Techniques
Section 7: Managing Leads
Section 8: Exhibition Services
Section 9: Shipping
Section 10: Common Exhibitor Mistakes